Whataburger, a popular Texas fast food chain, celebrated its 60th birthday this week by giving free burgers to customers who dressed in orange. Bright orange is the signature color of the Corpus Christi based chain. Arguably the best fast food burger in the state, the company wanted to say thank you to its loyal customers.
Organizers of the promotion failed to take into consideration the cardinal rule of Texas business: “Everything relates to football.” Aggies statewide were offended by the promotion, since orange symbolizes Texas Longhorn football.
TCR was on the scene of the birthday festivities, where we found Howard Pierce, a diehard Aggie outside grumbling with his family in the 100 degree heat. “We teach our children from an early age that orange is never a wardrobe option. It just gives people the wrong idea. Then Waterburger (sic) offers everyone wearing orange free food. Unbelievable! Would you look in there? Nothing but T-Sips. It looks like game day in Austin.”
Howard’s wife Judy, who is known to correct him frequently, pointed out that he did buy her an orange and white cheerleader themed negligee once. Howard blushed, and begged us not to print this part of the interview, but we couldn’t resist. “I can explain that. If I had bought her a set of those white Yell Leader coveralls, it would have been a real turnoff, since they’re all dudes. Besides, it’s not like anyone else is going to see it.” About that time, Johnny Maxwell, was opening the restaurant door wearing full Longhorn regalia. He winked at Judy, “Should’ve worn your uniform.” At this point, Howard declared the interview over.
